Event Forwarding allows you to capture user data in real-time and AEP Destinations allows you to send this data to other tools and services that you use for marketing and analytics purposes. Together, these two features provide a seamless flow of data between your website or app and your other marketing tools, helping you gain insights into your customers' behavior and preferences.

Event Forwarding is a feature in Adobe AEP that allows you to send data from your website or app to the Experience Platform in real-time. This data can be about a user's behavior, such as what pages they viewed or what products they added to their cart.

Once this data is collected by the Experience Platform, it can then be sent to other marketing tools or services that you use, such as email marketing platforms or customer data platforms, using the AEP Destinations feature.

Adobe Experience Platform (AEP) Destinations is a feature within Adobe´s Experience Platform that allows you to send data from your website or app to third-party destinations. These destinations could be other marketing tools or services that you use, such as email marketing platforms or customer data platforms. In simpler terms, AEP Destinations is a way to transfer data from your website or app to other marketing tools that you use to better understand and engage with your customers.

The following screenshots shows you an overview of destination examples, such as facebook or linkedin.