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Helps you to create  unique audiences profiles

Adobe Audience Manager

Adobe Audience Manager

A data managing platform that helps you build unique audience profiles so you can categorize and classify your most valuable segments and use them across any digital channel.

Audience Manager provides you get a complete view of your audience by combining all of your data sources in one place. Identify, discover and organize segments based on customer requirements for smarter targeting and personalization.

We can use segments to make ad campaigns more productive by targeting specific behaviors  on any platform.

Features and Benefits of Audience Manager

Segmentation

Bring together data from multiple sources, build powerful and focused audience segments, follow your customer through their journey, and deliver relevant messaging.

Focused Insights

Focused Insights - Provide deeper insights which helps to you need to convert customers, providing reports, helping with planning and forecasting, and more.

Cross device Analytics

Better user experiences on the different devices based on their demograhics

Predictive modeling

Audience manager provides models which you can plan and forecast your user behaviour and convert them into business