Adobe Target is a tool, that's like a swiss army knife for improving user experience. It can help you conduct A/B Tests, MVTs, Personalization, Experience Targeting and Recommendations.
Features of Adobe Target
A/B Testing
Multi Variate Testing
Single Page Application Optimization
Mobile App Testing, Personalization and Targeting
On-device Decisions
Server-side Testing and Experience Targeting
Email Optimization
Product Recommendation
We can help you with all your digital optimization and testing needs, be it the implementation of complex use cases or helping you find the best experience for your end user.
Have a look at some of our Use Cases
Category Affinity
Read and understand the interest of the end-user in any categories on your website, and will then use this information for personalization or testing or targeting.
Target customers according to both macro- and micro-location by delivering content relevant to their general as well as specific location, all in real-time.
Compares combinations of offers in elements on a page to determine which combination performs the best for a specific audience, and identifies which element most impacts the activity’s success.
Device dependent targeting allows you to gather information about your targeted customer such as their email engagement, offline purchases at retail stores, online browser searches, where they live, demographic data, etc.
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