MarTech 2023

Google 2 Adobe - Journey to Synergy and Success

Find out how to derive insights about user behaviour on your website using Adobe Analytics.

The AEP allows businesses to collect customer data from different sources and use it to create a more complete understanding of their customers.

Google to Adobe - Journey to Synergy and Success

Digital Analytics System is a four component analytics solution that enables frontend tracking of web applications across the Group.

The Digital Performance Dashboard is one of the main pillars of the Digital Maturity Program by GSMD.

Learn more about the breakout sessions