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Digital Performance Dashboard

Generating Meaningful Business Insights

Dashboard and Assessment - The story

The digital maturity score and the performance dashboard are the main pillars of the digital maturity program
The interplay of the assessment and the dashboard results in a “flywheel” – Constantly optimizing and tracking the most relevant KPls

Main Targets - Performance Dashboard

Our goal is to support you boosting digitally initiated business by …

… providing the opportunity of short-term performance measuring and tracking of your digital maturity evolution

To kick off, we have chosen a top-down approach, because it connects seamless

  • ...to the outcomes of the functional dialogue. And it is
  • … practical,
  • … easy to implement,
  • … allows conclusions about implemented measures
As next steps, we are planning
  • … successive replacement of manual data delivery via connecting to source systems
  • … thus, addition of more detailed levels and data perspectives in the performance dashboard
Basis of the digital performance dashboard are the DIB(new) and a driver tree logic
MVP - Driver Tree

What is the idea behind the MVP – Driver Tree?

The MVP (Most Valuable Performance) Driver Tree is intended to enable the most important digitally initiated KPIs to be viewed in their dependency at a glance. The most important KPIs were adapted from the extended and detailed Driver Tree seen in the following slides.

Most Valuable Performance Report - Driver Tree 
Pros
  • Get the most important digitally initiated KPIs viewed at glance
  • It reflects the dependency of the KPIs
  • One pager – one report only à Perfect for a quick view
  • Visualization of a Tree format is doable without being too complicated
  • Easy to use for everybody
  • Gives you a good feeling for the overall performance and in what areas you should have a deep-dive
Key Benefits – Driver Tree & Dashboards
What are the core questions that Driver Tree & Dashboards can answer?
  • What are the main causes of a particular problem or situation?
  • Which factors have the greatest influence on the problem or situation?
  • How do the various factors relate to each other and what interactions exist between them?
  • What measures can be taken to improve the problem or situation?
  • How can the effects of measures on the various factors be predicted?

Status / Challenges

The KPI Dashboard has had good progress until now although we are still facing challenges
Status Quo
  • … the lead scorecards as a data source are integrated
  • … the KPI Dashboard is defined and designed
  • … Microstrategy is in place and useable
  • … Adobe Analytics, -Campaign, OneTrust sourced for some OE

It‘s planned to deliver the Performance Dashboard until end of Q3 for all OE‘s that deliver data

We are still facing some challenges with the completeness and the quality of the data

Screenshots from the Live Demo

The way forward Discussion

Level up digital maturity through customer centricity - from a channel perspective towards a customer view 
Takeaways from Breakout Sessions
  • Concept overall was well perceived
  • The plan is to deliver this dashboard by the end of summer 2023
  • The next step would be to include:
  • LoB view
  • Full funnel approach, including brand marketing activities
  • KPIs about customer centricity: Customer Loyalty and Customer Lifetime Value (CLV)