At the right time at the right place
Your customers are constantly moving. Successfully delivering relevant location-based offers is almost impossible - especially when customers switch from mobile devices to devices on the Internet of Things and to other devices several times a day in different locations. You face the challenge of keeping up with this constant change.
With location-based personalization in Adobe Target, it´s easier to find out where your customers are and to tailor relevant offers and experiences to them. Combine macro location data - time zone, zip code or even latitude and longitude - of your customers with other visitor data to provide offers at their general location. Refine localization with micro-location data by determining the current location via GPS. In this way, you can provide geo-targeting-based experiences based on the proximity of your customers to positions you have specified. If you do all of this with Adobe Target, your customers will be delighted - and your conversion rate will increase significantly.