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Scroll Tracking


Percentage Page Viewed is a Adobe Analytics plugin that lets you measure how far users are scrolling. It monitors the 25%, 50%, 75%, and 100% scroll points, sending a Adobe Analytics Event for each one. You can also track when specific elements on the page are scrolled into view.

 

  • Everything is sent to Adobe Analytics via Events. Under the Event Category "Scroll Depth" you'll see the 4 main event types: Highest Percentage viewed, Initial Percentage Viewed, Folds Seen and Folds Available.
  • A page-based identifier you can correlate with the percentages provided by the plug-in’s measurements. Defaults to the pageName variable.
  • The following code determines if evar(105) has been set and, if so, will store its value as the “previous page” to correlate with the Highest Percent Viewed and the Initial Percent Viewed dimensions. 

 

Scroll Tracking Example
Use Case

The following use case measures a visitor’s scroll activity to see how much of a page they view before moving on to another page. This plug-in is not necessary if your pages are small in height or do not want to measure scroll activity

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  • If an entire page is visible when it first loads, both the Highest Percent Viewed and the Initial Percent Viewed dimensions would be equal to 100 and both 'Folds Seen' and Folds Available would be equal to 1
  • When an entire page is NOT visible when it first loads but the visitor never ends up scrolling down the page before moving onto the next page, then both the Highest Percent Viewed and the Initial Percent Viewed dimensions would be equal to the same value
  • Scroll Depth is a Adobe Analytics plugin that lets you measure how far users are scrolling. It monitors the 25%, 50%, 75%, and 100% scroll points, sending a Adobe Analytics Event for each one. You can also track when specific elements on the page are scrolled into view.
Reports

Scroll Tracking Report Variable Definitions :

Highest Percentage Viewed - Total viewing percenatge at the end of each session for each page load, by each sub page 

Initial Percentage Viewed - The page scroll immediately after the page at the begining of each session for page load, by each sub page

Folds Available - The number of total “page folds” available to scroll down on the previous page

Folds Seen -  The highest number of “page folds” reached as the visitor scrolled down the previous page. This variable includes the “top-of-page” fold

Scroll Tracking Analytics