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Device Dependent Targeting

How device dependent targeting works using Adobe Target?

Experience cloud teams offers device dependent targeting to our customers whereas the users visiting our pages will have customized and personalised features. When it comes to marketing, you can strategize the audience based on devices which can leverage to drive more qualified leads and boost sales for your clients.

This device dependent targeting allows you to gather information about your targeted customer such as their email engagement, offline purchases at retail stores, online browser searches, where they live, demographic data, etc. 

Advantages:

  • A seamless customer experience to deliver truly personalized messaging no matter what device a consumer is using.
  • Target customers to unique audience segmentations.
  • Improved ad targeting, personalization, and measurement capabilities.
Desktop Device targeting

Personalised views for different devices

The stage banner above this page is a personalised content for onmichannel users. If a user try to access the page in desktop view, he can view the digital dashboard reports for our Digital Lab. If any person who are looking into this page using their iOS or android devices, they will be redirected to the respective apple store or play store to download the app for Analytics reports for mobile.

mobile-analytics-dashboard
Use Case
  •  What do I see when I visit via desktop?
  • You get access to the Adobe Analytics reports & dashboard for the Digital Lab. Make sure you have the access to the dashboard. If not, feel free to contact our ECS team. 
  •  What do I see when I visit the page through an iPhone?
  • You will be asked to download the iOS app for Adobe Analytics for Mobile so that you get access to the Adobe Analytics reports & dashboard for the Digital Lab.
  •  What do I see when I visit the page through an Android Device?
  • You will be asked to download the android app of Adobe Analytics for Mobile so that you get access to the Adobe Analytics reports & dashboard for the Digital Lab.
Video Demo
The video will show the personalized experience for the users who views the pages in different devices.

Feb 09, 2021

Checkout the video for Mobile devices

In this case, the user is trying to access the page using the mobile device and you can see he is getting redirected to the analytics dashboard android app for viewing the reports