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AEM Core Forms Integration with Adobe Analytics

Core Forms are heavily used nowadays in websites such as contact us page, order inquiry page, or newsletter subscriptions page to gather customer information for lead generation or future communication purposes. While we've got the standard metrics covered like form views, interactions, successes, and errors, imagine capturing the pulse of your audience with actual form data upon success.

Meet the game-changing "Enable Tracking" feature in AEM's form field components. Seamlessly integrate this power into AEM and Experience Cloud to gain insights that fuel conversion rate as well as business growth. Embrace the data-driven revolution – understand, engage, and succeed like never before!

Basic Tracking Events Demo

For your better understanding, we have added below a functional Core Form demo with tracking enabled. In case of any questions, feedback or support please reach out to our Experienced Cloud Solution team.

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Basic Core Form tracking analytics help you to understand the overall interaction, success, and error of the user journey. Once the setup is completed, the basic form tracking events are reported automatically which means no additional action is necessary.

Form View

This event is captured when the form is loaded and when the user views the forms

 First Interaction

When the user interacts with the first field in the form

Form Success

When the user clicks on submit button and the form submission is successful

Form Error

When the user clicks on the submit button and form submission results in the error

Captcha Refresh Rate

When the captcha is not readable and the user clicks on the refresh button

Core Form Abandonment

When the user clicks on the browser close button or refresh button

Core Form Submission

When the user clicks on submit button
How It Works
Core Form tracking is not built in activated for the OEs and therefore it is necessary to contact the Experience Cloud Solution team to enable it for you. Even better, we would love to do it for you without any cost. Once the tracking is enabled, basic events will be reported automatically and you will see the insights in the dashboard. If you also want to track the filed components, you will need to check the Enable Tracking feature. Feeling lost? No worry! Let us show you. 
For tracking the form data, the form field components have now a checkbox called "Enable Form Tracking" which can be checked to track the form data. The following components are updated to have the checkbox to enable tracking:
  • Circle Toggle
  • Checkbox
  • Text Field
  • Dropdown
  • Date
  • Hidden Field
  • Name (to be removed)
  • Stepper
  • Text Area

How to enable Tracking:

In order to enable the tracking for any field, follow the steps below:
 
  1. Select the form field component where tracking is to be enabled.
  2. Open the component settings.
  3. Select "Enable tracking".                   
Please do not enable tracking for any PII data field. There is a risk involved while enabling the fields for tracking. It is the responsibility for the OE to ensure that no PII data is being tracked. 
Sample Dashboard

We provide the Core Forms tracking KPIs in a well-maintained dashboard.

Sample KPI dashboard is given below, the full PDF version is available here.

CoreForms Report
Activation

 A streamlined plan to rollout to all OEs in in place where an automated rollout will be done. 

A detailed first phase in mentioned here.

If you are not in the intial list and want to get Core Form Rollout earlier than the planned date, please follow the old step below:

Please create an issue in Jira with the summary "[OE Name] Core Forms Tracking Activation". Please find more information about the issue creation in the following screenshot.

Core-forms-activation
If you don´t have access to the oneMarketing Jira space, please request the necessary rights. You can find more information about the access request process here.