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Cross-Channel Activation

Using Adobe Campaign and Adobe Audience Manager

Creating better Marketing Strategies using Segmentation and Personalization

Combining segmentation and personalization allows marketers to reach their customer base where they are. Both of these strategies are particularly useful in today's digital and hybrid retail environments. That's because marketers can attract a customer's interest by appealing to them individually.

Segmentation allows marketers to create content for specific customer groups, while personalization means looking more in - depth into each customer within a segment individually.

Use Case
  • A case study of oneMarketing Survey (The numbers are not real)
Case Study
  • This KPI contains only very basic conversion details from Campaign
  • There is no user behavioural  / web analytics data 
  • We can use personalized links and cross channel integrations with Adobe Analytics, Adobe Audience Manager and Adobe Campaign to gather more data insights
Cross Channel Activation
  • Here we can retarget using more audience segments
  • We can use Adobe Target to send customized feedback form to the user who filled the survey 90% 
  • We can retarget the users who filled the survey 50% with some customized offers
Technical Details
  • Create Traits and Segments in Audience Manager
  • A campaign workflow to upload the customer data (Newsletter preferences) to Audience Manager
  • An email campaign to users from Adobe Campaign with personalized links (eg:- https://experience-digital-lab.onemarketinguxp.com/en_GB/survey1.html?utm_uid=025b3e6cfa9582148e90e670a802d0b75327eb91f33b5e19fd63a4ce1dc5bed1&utm_rc=true&utm_source=campaign)
  • ID Sync
  • Matching segments send to Adobe Campaign on daily basis
  • Campaign triggers customized reminders based on the segments (eg, users who filled 50% of the survey get friendly reminder, users who filled the survey 90% get small survey feedback form)
  • Also we can provide customized experience (pre-fill the form) to the end user using the campaign data and Adobe Target
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