With the ability to export AEM Experience Fragments into Adobe Target as HTML offers, you can combine the ease-of-use and power of AEM with powerful Automated Intelligence (AI) and Machine Learning (ML) capabilities in Target to test and personalize experiences at scale.

AEM brings together all of your content and assets in a central location to fuel your personalization strategy. AEM lets you easily create content for desktops, tablets, and mobile devices in one location without writing code. There is no need to create pages for every device—AEM automatically adjusts each experience using your content.

Target lets you deliver personalized experiences at scale based on a combination of rules-based and AI-driven machine learning approaches that incorporate behavioral, contextual, and offline variables. With Target, you can easily set up and run A/B and Multivariate (MVT) activities to determine the best offers, content, and experiences.

Experience fragments represent a huge step forward to link content creators with marketers who are driving business outcomes using Target.